Categorii: Diverse
Legare: Hardcover
Limba: Engleza
Data publicării: 2007
Editura: Kogan Page Ltd
Nr Pag: 272
ISBN 10: 0749448377
Offers an examination of advertising. This book examines developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging, and interactive campaigns. It features interviews with such names in advertising as Jean-Marie Dru and Sir Alan Parker.