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Michael Lewis

Fandom Analytics

182,00 lei
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Roman Becker, Gregor Daschmann

Fanomics

441,00 lei
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Claes Fornell, Forrest V. Morgeson, G. Tomas M. Hult, David Van Amburg

The Reign of the Customer

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Jonah Sachs

Winning the Story Wars

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Blair Singer

Team Code of Honor

96,00 lei
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W. Chan Kim, Renee Mauborgne

The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader

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The Online Marketplace Advantage

190,00 lei
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Rick DeLisi, Dan Michaeli

Digital Customer Service

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Fred Selnes, Michael D. Johnson

Customer Portfolio Management

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Jeb Blount, Anthony Iannarino

The AI Edge

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Shiv Singh

Marketing with AI

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Marcus Collins

For the Culture

77,00 lei
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Kristina Backstrom, Carys Egan-Wyer, Emma Samsioe

The Future of Consumption

254,00 lei
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V. Kumar, Philip Kotler

Transformative Marketing

222,00 lei
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Dan White

The Smart Advertising Book

70,00 lei
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Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

International Marketing

432,00 lei
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Philip R. Cateora, John L. Graham , Bruce Money, Mary C. Gilly

International Marketing

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Annmarie Hanlon

Digital Marketing

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W. Chan Kim, Renee Mauborgne

Blue Ocean Shift

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Robert Cialdini

Pre-Suasion

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Jan Zimmerman, Deborah Ng, Michelle Krasniak

Social Media Marketing All-in-One For Dummies

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Ryan Holiday

Growth Hacker Marketing

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Paula Jarzabkowski

Strategy As Practice

387,00 lei
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Daniel Priestley

Oversubscribed

106,00 lei
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