HBR Guide to Data Analytics Basics for Managers

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HBR Guide to Data Analytics Basics for Managers

97,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2018

Editura: Harvard Business Review Press

Nr Pag: 256

ISBN: 9781633694286

Dimensiuni: l: 12cm | H: 23cm

HBR Guide to Data Analytics Basics for Managers

97,00 lei

Descriere

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

Identify the metrics you need to measure

Run experiments and A/B tests

Ask the right questions of your data experts

Understand statistical terms and concepts

Create effective charts and visualizations

Avoid common mistakes