Categorii: Neclasificate, Necatalogate
Limba: Engleza
Data publicării: 2025
Editura: Lannoo Publishers
Tip copertă: Paperback
Nr Pag: 200
Discover the essentials of modern marketing with Marketing: Reinventing the Basics.
As digital revolutions reshape consumer behaviour, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans.
Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.