Centennials

Start-ups rarely survive their second birthday. Even established firms in the UK and the US average a life of only fifteen years. So how can your company build and sustain success for decades to come?

Here Professor Hill shares the twelve traits that have set these organisations apart for over a century, from the way they analyse success and failure to their approach to finding the best people and the brightest new ideas. In so doing, he identifies the strategies and habits that you can employ in your company to create a strong and stable core and to ensure the same long-term prosperity. In short, he shows you how to build a promising enterprise into an enduring, great organisation.