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Marketing Roi
250,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2003

Editura: Mcgraw-Hill Education - Europe

Nr Pag: 256

ISBN 10: 0071413634

Titlu Original: Marketing Roi

Brand: Mcgraw-Hill Education - Europe

ISBN: 9780071413633

Dimensiuni: 620g

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Marketing Roi
250,00 lei

Descriere

Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.
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