The Category Management Handbook

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The Category Management Handbook
218,00 lei

Categorii: Neclasificate

Limba: Engleza

Data publicării: 2018

Editura: Routledge

Tip copertă: Paperback

Nr Pag: 192

ISBN: 9780815375517

Dimensiuni: l: 23cm | H: 16cm | 1.2cm | 364g

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The Category Management Handbook
218,00 lei

Descriere

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain.

With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about their procurement spend before subsequently creating and delivering value-adding strategies that change the value proposition from supply chains. The aim of category management is to find long-term breakthrough strategies that help lift an organisation’s commercial performance to a new level.

Because of its strategic long-term orientation and complex execution, category management has long been the preserve of commercial consulting companies – in effect a ‘black box’ toolkit shrouded in expensive methodologies.

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