The Smart Branding Book

70,00 lei

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The Smart Branding Book

70,00 lei

Categorii: Neclasificate, Necatalogate

Limba: Engleza

Data publicării: 2023

Editura: LID Publishing

Tip copertă: Paperback

Nr Pag: 160

Colectie: Concise Advise

ISBN: 9781911687702

Dimensiuni: l: 12cm | H: 18cm

The Smart Branding Book

70,00 lei

Descriere

Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.