Winning the Story Wars

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Winning the Story Wars
154,00 lei

Categorii: Neclasificate, Necatalogate

Limba: Engleza

Data publicării: 2012

Editura: Harvard Business Review Press

Tip copertă: Hardcover

Nr Pag: 288

ISBN: 9781422143568

Dimensiuni: l: 15.7cm | H: 23.9cm | 2.7cm | 596g

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Winning the Story Wars
154,00 lei

Descriere

Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
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