Why Does The Pedlar Sing?

141,00 lei
La comandă
141.00
This product has not been ordered yet

Personalize product

Add the product in basket to personalize it

Local courier shipping
2 - 4 days
$16.50
UPS ground shipping
4 - 6 days
$19.00
Local pickup from store
$0.00
Product thumb
Why Does The Pedlar Sing?
141,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2021

Editura: Matador

Tip copertă: Paperback

Nr Pag: 264

ISBN: 9781800462526

Dimensiuni: l: 13.8cm | H: 21.6cm

Product thumb
Why Does The Pedlar Sing?
141,00 lei

Descriere

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective.
This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, Ogilvy

Filters Wishlist Menu 4 $265.00
Top