Categorii: Diverse
Limba: Engleza
Data publicării: 2015
Editura: Penguin Books
Tip copertă: Paperback
Nr Pag: 112
ISBN: 9780241209011
Dimensiuni: l: 12.9cm | H: 17.8cm | 0.5cm
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.
Face it. We're all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.
'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen