Truth, Lies, and Advertising

ISBN: 9780471189626 Categorii: Diverse, Diverse. An apariție: 1998 Autor: Jon Steel Editură: John Wiley And Sons Ltd Colecție: Adweek Magazine Series Tip copertă: Hardcover Număr pagini: 320 Stoc: Stoc limitat

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Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.

Limba
Engleza
Autor
Jon Steel
Data Publicarii
1998
Editura
John Wiley And Sons Ltd
Inaltime
23.7
Latime
16.3
Grosime
2.8
Tip Coperta
Hardcover
Nr Pag
320
Colectie
Adweek Magazine Series
Subtitlu
The Art of Account Planning
Bic
KJMV7, KJSA, KJMV7, KJSA
Greutate
522
Istoric preț pentru: Truth, Lies, and Advertising

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