Thinking in Services

ISBN: 9789063694890 Categorii: Diverse. An apariție: 2018 Autor: Majid Iqbal Editură: BIS Tip copertă: Paperback Număr pagini: 296 Stoc: Stoc limitat

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We think we know services ― not a day goes by without using them ― until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail ― often in unexpected ways. This book reveals the surprising design of services ― their internal structure or ‘DNA’ ― through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

Limba
Engleza
Autor
Majid Iqbal
Data Publicarii
2018
Editura
BIS
Inaltime
23
Latime
17
Tip Coperta
Paperback
Nr Pag
296
Subtitlu
Encoding and Expressing Strategy through Design
Istoric preț pentru: Thinking in Services

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