This is a collection of essays by the world's most famous art historian E.H. Gombrich. In this wide-ranging volume (the tenth in the series), Professor Gombrich focuses on the role of supply and demand in the creation of images of all kinds. In so doing, he brings together and develops many of the ideas and themes in the social history of art that have preoccupied him through a lifetime of research and reflection. (www.amazon.co.uk)