The Trend Forecaster's Handbook

ISBN: 9781786273840 Categorii: Diverse, Diverse. An apariție: 2019 Autor: Martin Raymond Editură: Laurence King Publishing Tip copertă: Paperback Număr pagini: 240 Stoc: Stoc limitat

Puteți plasa comenzi doar după login

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.

Designed and written as a practical how to guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints.

Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow s consumers.

Limba
Engleza
Autor
Martin Raymond
Data Publicarii
2019
Editura
Laurence King Publishing
Latime
21.7
Inaltime
28
Grosime
2
Greutate
1238 g
Tip Coperta
Paperback
Nr Pag
240
Istoric preț pentru: The Trend Forecaster's Handbook

Produse similare