The Trend Forecaster's Handbook

224,00 lei
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The Trend Forecaster's Handbook
224,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2019

Editura: Laurence King Publishing

Tip copertă: Paperback

Nr Pag: 240

ISBN: 9781786273840

Dimensiuni: l: 21.7cm | H: 28cm | 2cm | 1238g

Product thumb
The Trend Forecaster's Handbook
224,00 lei


Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.

Designed and written as a practical how to guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints.

Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow s consumers.

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