The Marketing Performance Blueprint

124,00 lei
Stoc furnizor
124.00
This product has not been ordered yet

Personalize product

Add the product in basket to personalize it

Local courier shipping
2 - 4 days
$16.50
UPS ground shipping
4 - 6 days
$19.00
Local pickup from store
$0.00
Product thumb
The Marketing Performance Blueprint
124,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2014

Editura: John Wiley & Sons

Tip copertă: Hardcover

Nr Pag: 256

ISBN: 9781118883433

Dimensiuni: l: 16cm | H: 23.6cm | 2.2cm

Product thumb
The Marketing Performance Blueprint
124,00 lei

Descriere

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry′s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance–driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.

Marketers are facing increased pressure to connect every dollar spent to bottom–line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps:

Align marketing talent, technology, and strategy to reach performance goals
Drive digital marketing transformation within your organization
Recruit, train, and retain a modern marketing team
Propel growth through digital–savvy marketing agency partners
Adapt more quickly to marketing technology advancements
Create connected customer experiences
Turn marketing data into intelligence, and intelligence into action
Devise integrated marketing strategies that deliver real business results
The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Filters Wishlist Menu 4 $265.00
Top