The Digital Marketing Handbook

ISBN: 9781398603394 Categorii: Diverse. An apariție: 2022 Autor: Simon Kingsnorth Editură: Kogan Page Ltd Tip copertă: Paperback Număr pagini: 256 Stoc: Stoc limitat

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Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.

Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Simon Kingsnorth
Data Publicarii
2022
Editura
Kogan Page Ltd
Inaltime
23
Latime
16
Tip Coperta
Paperback
Nr Pag
256
Subtitlu
Deliver Powerful Digital Campaigns
Greutate
430
Istoric preț pentru: The Digital Marketing Handbook

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