Categorii: Neclasificate
Legare: Paperback
Limba: Engleza
Data publicării: 1997
Editura: Wiley
Tip copertă: Paperback
Nr Pag: 288
ISBN 10: 0471977853
Țara de origine: UNITED KINGDOM
Titlu Original: The Art Of The Long View
Brand: John Wiley And Sons Ltd
ISBN: 9780471977858
Dimensiuni: l: 16cm | H: 23cm | 434g
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.