The Art Of Innovation

ISBN: 9781781256145 Categorii: Diverse. An apariție: 2016 Autor: Tom Kelley Editură: Profile Books Ltd Tip copertă: Paperback Număr pagini: 320 Stoc: La comandă

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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.


Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Tom Kelley
Data Publicarii
2016
Editura
Profile Books Ltd
Inaltime
19.8
Latime
12.9
Tip Coperta
Paperback
Nr Pag
320
Subtitlu
Lessons in Creativity from IDEO, America's Leading Design Firm
Istoric preț pentru: The Art Of Innovation

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