Sustainable Marketing

ISBN: 9781472979131 Categorii: Diverse, Diverse. An apariție: 2021 Autor: Michelle Carvill, Gemma Butler, Geraint Evans Editură: Bloomsbury Publishing PLC Tip copertă: Hardcover Număr pagini: 320 Stoc: Stoc limitat

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In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Michelle Carvill, Gemma Butler, Geraint Evans
Data Publicarii
2021
Editura
Bloomsbury Publishing PLC
Inaltime
24
Latime
16
Tip Coperta
Hardcover
Nr Pag
320
Subtitlu
How to Drive Profits with Purpose
Bic
KJS
Istoric preț pentru: Sustainable Marketing

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