Six Disciplines of Agile Marketing

ISBN: 9781119712039 Categorii: Diverse, Diverse. An apariție: 2020 Autor: Jim Ewel Editură: John Wiley And Sons Ltd Tip copertă: Hardcover Număr pagini: 304 Stoc: La comandă

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Transform your organization using Agile principles with this proven framework

The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.

The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:

  • Aligning the team on common goals
  • Structuring the team for greater efficiency
  • Implementing processes like Scrum and Kanban in marketing
  • Validated Learning
  • Adapting to Change
  • Creating Remarkable Customer Experiences

The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include:

  • A shift from a focus on outputs to one based on outcomes
  • A shift from a campaign mentality to one based on continuous improvement
  • A shift from an internal focus to a customer focus
  • A shift from top-down decisions to de-centralized decisions

Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts.

Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Jim Ewel
Data Publicarii
2020
Editura
John Wiley And Sons Ltd
Inaltime
23.3
Latime
16
Tip Coperta
Hardcover
Nr Pag
304
Subtitlu
Proven Practices for More Effective Marketing and Better Business Results
Bic
KJ
Greutate
666
Istoric preț pentru: Six Disciplines of Agile Marketing

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