Sales Management That Works

ISBN: 9781633698765 Categorii: Diverse. An apariție: 2021 Autor: Frank V. Cespedes Editură: Harvard Business Review Press Tip copertă: Hardcover Număr pagini: 256 Stoc: La comandă

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In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.

The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.
If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.
In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:
Hire and deploy the right talent
Pay and incentivize your sales force
Improve ROI from your training programs
Create a comprehensive sales model
Set and test the right prices
Build and manage a multichannel approach
Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Subiect Principal
Studii de business
Frank V. Cespedes
Data Publicarii
Harvard Business Review Press
Tip Coperta
Nr Pag
How to Sell in a World that Never Stops Changing
Istoric preț pentru: Sales Management That Works

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