Rethinking Competitive Advantage

ISBN: 9781847943484 Categorii: Diverse, Diverse. An apariție: 2022 Autor: Ram Charan Editură: Random House UK Tip copertă: Paperback Număr pagini: 224 Stoc: Stoc limitat

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'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes



Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.



Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.



'One of the world's preeminent counselors to CEOs.' Harvard Business Review



'The most influential consultant alive.' Fortune

Limba
Engleza
Autor
Ram Charan
Data Publicarii
2022
Editura
Random House UK
Inaltime
19.8
Latime
12.4
Tip Coperta
Paperback
Nr Pag
224
Subtitlu
New Rules for the Digital Age
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