Categorii: Neclasificate, Necatalogate
Limba: Engleza
Data publicării: 2022
Editura: LID Publishing
Tip copertă: Paperback
Nr Pag: 224
ISBN: 9781911687344
Dimensiuni: l: 15.6cm | H: 23.4cm
New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms – these have all combined to cause a paradigm shift in commercial distribution.
Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel.