Categorii: Neclasificat, Neclasificate
Legare: hardback
Limba: Engleza
Data publicării: 2000
Editura: McGraw Hill Higher Education
Nr Pag: 246
ISBN: 9780071359160
The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.