Places: Identity, Image and Reputation

ISBN: 9780230239777 Categorii: Diverse. An apariție: 2009 Autor: Simon Anholt Editură: Palgrave Macmillan Tip copertă: Hardcover Număr pagini: 184 Stoc: La comandă

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Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move -- if they move at all -- very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.

Limba
Engleza
Autor
Simon Anholt
Data Publicarii
2009
Editura
Palgrave Macmillan
Latime
16.5
Inaltime
24
Tip Coperta
Hardcover
Nr Pag
184
Isbn 13
9780230239777
Istoric preț pentru: Places: Identity, Image and Reputation

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