Personal Branding For Dummies

ISBN: 9781118117927 Categorii: Diverse. An apariție: 2012 Autor: Susan Chritton Editură: John Wiley And Sons Ltd Număr pagini: 360 Stoc: La comandă

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The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.* Tips on utilizing Social Media to showcase your personal brand* How personal branding can help advance your career* Guidance on creating a clear and concise image* Accompanying CD features memorization drills and exercises With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Limba
Engleza
Autor
Susan Chritton
Data Publicarii
2012
Editura
John Wiley And Sons Ltd
Nr Pag
360
Isbn 13
9781118117927
Cod
9781118117927
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