Michael Freeman on Creative Exposure

Shooting starts with the exposure, and setting it is the first decision in photography - one that determines everything else to follow in creating a satisfying image. It's very far from being a simple binary choice between right and wrong, because there is no standard 'right' exposure.

In the fifth book of his new series, best-selling author Michael Freeman takes a deep dive into another fundamental element of the photographic process. In his role as leading industry consultant in AI-led computational photography, Freeman reveals not only the full set of exposure processes available in and out of the camera, but how to link them to the personal aesthetic choices that we all want to make and argues that more than ever, exposure is a creative process.