Influencing Shopper Decisions

ISBN: 9781398603615 Categorii: Diverse, Diverse. An apariție: 2022 Autor: Rebecca Brooks Editură: Kogan Page Tip copertă: Paperback Număr pagini: 208 Stoc: La comandă

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Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?

Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making.

By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.

Limba
Engleza
Autor
Rebecca Brooks
Data Publicarii
2022
Editura
Kogan Page
Inaltime
23.4
Latime
15.6
Grosime
1.2
Tip Coperta
Paperback
Nr Pag
208
Subtitlu
Unleash the Power of Your Brand to Win Customers
Greutate
320
Istoric preț pentru: Influencing Shopper Decisions

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