Herd

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Herd

198,00 lei

Categorii: Neclasificat, Neclasificate

Limba: Engleza

Data publicării: 2007

Editura: John Wiley & Sons

Tip copertă: Hardcover

Nr Pag: 368

ISBN 10: 0470060360

Titlu Original: Herd

Brand: John Wiley And Sons Ltd

ISBN: 9780470060360

Dimensiuni: l: 16.1cm | H: 23.7cm | 2.5cm | 788g

Herd

198,00 lei

Descriere

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.