Experiential Marketing

ISBN: 9781119145875 Categorii: Diverse. An apariție: 2016 Autor: Kerry Smith, Dan Hanover Editură: John Wiley And Sons Ltd Tip copertă: Hardcover Număr pagini: 224 Stoc: Stoc limitat

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Limba
Engleza
Autor
Kerry Smith, Dan Hanover
Data Publicarii
2016
Editura
John Wiley And Sons Ltd
Inaltime
16.2
Latime
26.9
Grosime
2.6
Tip Coperta
Hardcover
Nr Pag
224
Subtitlu
Secrets, Strategies, and Success Stories From the World's Greatest Brands
Bic
KJS
Greutate
412
Istoric preț pentru: Experiential Marketing

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