Engagement Marketing

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media-and its nimble partner, mobile technology-it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects-as well as how to increase repeat sales-using your existing customers and social networks.* Learn how to create customer experiences that increase positive customer reviews and endorsements* Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility-and endorsements-for your business* Understand why engagement is so important-and how you can use it to turn passionate fans in your social networks into tomorrow's new business* Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.