Digital Entrepreneurship

ISBN: 9781108969857 Categorii: Diverse, Diverse. An apariție: 2022 Autor: Vincenzo Morabito Editură: Cambridge University Press Tip copertă: Paperback Număr pagini: 260 Stoc: Stoc limitat

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A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts.
Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion.
Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures

Limba
Engleza
Subiect Principal
Studii de business
Autor
Vincenzo Morabito
Data Publicarii
2022
Editura
Cambridge University Press
Latime
15.2
Inaltime
22.9
Greutate
390
Tip Coperta
Paperback
Nr Pag
260
Bic
KC
Istoric preț pentru: Digital Entrepreneurship

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