Demand: Creating What People Love Before They Know They Want it

ISBN: 9780755361809 Categorii: Diverse. An apariție: 2012 Autor: Adrian Slywotzky, Karl Weber Editură: BUSINESS PLUS Număr pagini: 384 Stoc: Stoc limitat

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Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Limba
Engleza
Autor
Adrian Slywotzky, Karl Weber
Data Publicarii
2012
Editura
BUSINESS PLUS
Nr Pag
384
Isbn 13
9780755361809
Cod
9780755361809
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