Customer Experience Excellence

ISBN: 9781398600997 Categorii: Diverse, Diverse. An apariție: 2021 Autor: Tim Knight, David Conway Editură: Kogan Page Ltd Tip copertă: Paperback Număr pagini: 270 Stoc: La comandă

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Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.

Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver.

However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results.

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Tim Knight, David Conway
Data Publicarii
2021
Editura
Kogan Page Ltd
Inaltime
23.4
Latime
15.6
Grosime
1.5
Tip Coperta
Paperback
Nr Pag
270
Subtitlu
Six Strategies to Deliver Exceptional Growth in 90 Days
Bic
KJC, KJD, KJS
Greutate
420 g
Istoric preț pentru: Customer Experience Excellence

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