Crossing The Chasm

ISBN: 9781841120638 Categorii: Diverse. An apariție: 1998 Autor: Geoffrey A. Moore Brand: John Wiley And Sons Ltd Editură: John Wiley And Sons Ltd Ediție: REV ED Distribuitor: Gardners Tip copertă: Paperback Număr pagini: 238 Stoc: La comandă

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Editia
REV ED
Limba
Engleza
Autor
Geoffrey A. Moore
Data Publicarii
1998
Editura
John Wiley And Sons Ltd
Inaltime
23
Latime
16
Tip Coperta
Paperback
Nr Pag
238
Subtitlu
Marketing and Selling Technology Products to Mainstream Customers
Isbn 10
1841120634
Isbn 13
9781841120638
Bic
KMP
Titlu Original
Crossing The Chasm
Brand
John Wiley And Sons Ltd
Distribuitor
Gardners
Greutate
434
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