Content Inc.

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business

Today’s markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to

• Identify the intersection of your expertise and your future customer’s needs
• Determine how to "tilt" your sweet spot to find a place where little or no competition exists
• Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
• Use social-media and SEO to convert one-time visitors into long-term subscribers
• Grow your business by expanding into multiple delivery channels
• Monetize your product or service for ultimate business success
• Understand how to sell your content asset for millions or build the business into a large enterprise

Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.