Confessions of an Advertising Man

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Confessions of an Advertising Man
92,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2012

Editura: Southbank Publishing

Tip copertă: Paperback

Nr Pag: 192

ISBN: 9781904915379

Dimensiuni: l: 15.5cm | H: 23.5cm

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Confessions of an Advertising Man
92,00 lei

Descriere

 
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy
 
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
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