Catalyst

ISBN: 9781471193774 Categorii: Diverse, Diverse. An apariție: 2020 Autor: Jonah Berger Editură: Simon & Schuster Tip copertă: Paperback Număr pagini: 288 Stoc: La comandă

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From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

Limba
Engleza
Subiect Principal
Dezvoltare personala
Pentru
Femei, Barbati
Autor
Jonah Berger
Data Publicarii
2020
Editura
Simon & Schuster
Inaltime
23
Latime
15
Tip Coperta
Paperback
Nr Pag
288
Istoric preț pentru: Catalyst

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