Fun for Starters, Movers and Flyers 2nd Edition. Starters Student's Book
Anne Robinson, Karen Saxby
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
- Limba
- Engleza
- Subiect Principal
- Dezvoltare personala
- Pentru
- Femei, Barbati
- Autor
- Jonah Berger
- Data Publicarii
- 2020
- Editura
- Simon & Schuster
- Inaltime
- 23
- Latime
- 15
- Tip Coperta
- Paperback
- Nr Pag
- 288
Istoric preț pentru: Catalyst
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