Catalyst

89,00 lei

La comandă

89.00

Acest produs nu a fost comandat încă

Personalizează produsul

Adaugă produsul în coș pentru a-l personaliza

Opțiuni de livrare

Livrare prin curier local

2 - 4 zile

$16.50

Livrare UPS standard

4 - 6 zile

$19.00

Ridicare locală din magazin

—

$0.00

Catalyst

89,00 lei

Categorii: Neclasificate, Necatalogate

Limba: Engleza

Data publicării: 2020

Editura: Simon & Schuster

Tip copertă: Paperback

Nr Pag: 288

ISBN: 9781471193774

Dimensiuni: l: 15cm | H: 23cm

Catalyst

89,00 lei

Descriere

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”