Built To Last

ISBN: 9781844135844 Categorii: Diverse. An apariție: 2005 Autor: James B. Collins, Jim Collins, Jerry I. Porras Editură: RANDOM HOUSE BUSINESS BOOKS Tip copertă: Hardcover Număr pagini: 342 Stoc: În stoc

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'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.'

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
 

Limba
Engleza
Autor
James B. Collins, Jim Collins, Jerry I. Porras
Data Publicarii
2005
Editura
RANDOM HOUSE BUSINESS BOOKS
Inaltime
24.1
Latime
16.5
Tip Coperta
Hardcover
Nr Pag
342
Subtitlu
Successful Habits of Visionary Companies
Isbn 13
9781844135844
Cod
9781844135844
Istoric preț pentru: Built To Last

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