Brandsplaining

ISBN: 9780241456002 Categorii: Diverse, Diverse. An apariție: 2021 Autor: Jane Cunningham, Philippa Roberts Editură: Penguin Books Ltd Tip copertă: Paperback Număr pagini: 224 Stoc: În stoc

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Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut

Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Jane Cunningham, Philippa Roberts
Data Publicarii
2021
Editura
Penguin Books Ltd
Inaltime
23
Latime
15
Tip Coperta
Paperback
Nr Pag
224
Subtitlu
Why Marketing is (Still) Sexist and How to Fix It
Bic
JFD, JFFK, JFFT, JFSJ1, KJMV7, KJSA, KNT, LNJX, LNTU, VSG
Istoric preț pentru: Brandsplaining

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