An Angel Came to Nazareth
Anthony Knott
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
- Limba
- Engleza
- Subiect Principal
- Educatie antreprenoriala
- Autor
- Martin Lindstrom
- Data Publicarii
- 2010
- Editura
- Kogan Page Ltd
- Editia
- 2 Revised edition
- Inaltime
- 21.6
- Latime
- 14
- Grosime
- 1.5
- Tip Coperta
- Paperback
- Nr Pag
- 192
- Subtitlu
- Sensory Secrets Behind the Stuff We Buy
- Bic
- KJS
- Greutate
- 248
Istoric preț pentru: Brand Sense
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