Brand Sense

ISBN: 9780749460570 Categorii: Diverse. An apariție: 2010 Autor: Martin Lindstrom Editură: Kogan Page Ltd Ediție: 2 Revised edition Tip copertă: Paperback Număr pagini: 192 Stoc: În stoc

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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.

Editia
2 Revised edition
Limba
Engleza
Subiect Principal
Educatie antreprenoriala
Autor
Martin Lindstrom
Data Publicarii
2010
Editura
Kogan Page Ltd
Inaltime
21.6
Latime
14
Grosime
1.5
Tip Coperta
Paperback
Nr Pag
192
Subtitlu
Sensory Secrets Behind the Stuff We Buy
Bic
KJS
Greutate
248
Istoric preț pentru: Brand Sense

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