Categorii: Diverse
Limba: Engleza
Data publicării: 2010
Editura: Kogan Page Ltd
Tip copertă: Paperback
Nr Pag: 192
Editia: a II-a
ISBN: 9780749460570
Dimensiuni: l: 14cm | H: 21.6cm | 1.5cm | 248g
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.