Brand Sense

ISBN: 9780749460570 Categorii: Diverse. An apariție: 2010 Autor: Martin Lindstrom Editură: Kogan Page Ltd Ediție: 2 Revised edition Tip copertă: Paperback Număr pagini: 192 Stoc: În stoc

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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.

Limba
Engleza
Subiect Principal
Educatie antreprenoriala
Autor
Martin Lindstrom
Data Publicarii
2010
Editura
Kogan Page Ltd
Editia
2 Revised edition
Inaltime
21.6
Latime
14
Grosime
1.5
Tip Coperta
Paperback
Nr Pag
192
Subtitlu
Sensory Secrets Behind the Stuff We Buy
Bic
KJS
Greutate
248
Istoric preț pentru: Brand Sense

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