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Categorii: Diverse

Limba: Engleza

Data publicării: 2008

Editura: Palgrave Macmillan

Nr Pag: 220

ISBN 10: 0230201792

Titlu Original: Brand Avatar

Brand: Palgrave Macmillan

ISBN: 9780230201798

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Descriere

Virtual world 'residents' wield good purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies. This book contains case studies of some such companies.

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