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ISBN: 9780230201798 Categorii: Diverse. An apariție: 2008 Autor: Alycia De Mesa Brand: Palgrave Macmillan Editură: Palgrave Macmillan Distribuitor: Gardners Număr pagini: 220 Stoc: La comandă

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Virtual world 'residents' wield good purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies. This book contains case studies of some such companies.

Limba
Engleza
Autor
Alycia De Mesa
Data Publicarii
2008
Editura
Palgrave Macmillan
Nr Pag
220
Subtitlu
TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS
Isbn 10
0230201792
Isbn 13
9780230201798
Bic
KMP
Titlu Original
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Brand
Palgrave Macmillan
Distribuitor
Gardners
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