Categorii: Neclasificate
Legare: Hardcover
Limba: Engleza
Data publicării: 2005
Editura: Harvard Business Review Press
Tip copertă: Hardcover
Nr Pag: 272
ISBN: 9781591396192
Dimensiuni: l: 15cm | H: 21cm
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.