Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

ISBN: 9781591396192 Categorii: Diverse. An apariție: 2005 Autor: Renee Mauborgne, Kim W. Chan Editură: Harvard Business School Publishing Tip copertă: Hardcover Număr pagini: 272 Stoc: La comandă

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Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.

Legare
Hardcover
Limba
Romana
Autor
Renee Mauborgne, Kim W. Chan
Data Publicarii
2005
Editura
Harvard Business School Publishing
Inaltime
21
Latime
15
Tip Coperta
Hardcover
Nr Pag
272
Isbn 13
9781591396192
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