Behavioural Economics

ISBN: 9781785786440 Categorii: Diverse. An apariție: 2021 Autor: David Orrell Editură: Icon Books Tip copertă: Paperback Număr pagini: 192 Stoc: La comandă

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The controversial science that claims to have revolutionised economics.

For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement.

David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

Limba
Engleza
Subiect Principal
Studii de business
Autor
David Orrell
Data Publicarii
2021
Editura
Icon Books
Latime
13
Inaltime
19.8
Grosime
1.4
Greutate
170
Tip Coperta
Paperback
Nr Pag
192
Subtitlu
Psychology, neuroscience, and the human side of economics
Istoric preț pentru: Behavioural Economics

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