Behavioral Economics

ISBN: 9780367764326 Categorii: Diverse, Diverse. An apariție: 2023 Autor: Philip Corr, Anke Plagnol Editură: Routledge Colecție: The Basics Tip copertă: Paperback Număr pagini: 344 Stoc: Stoc limitat

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The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable citizens to lead healthier and wealthier lives, or to turn browsers into buyers.


Revised and updated throughout with fresh current-event examples, Behavioral Economics: The Basics provides a rigorous yet accessible overview of the field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. The book showcases how behavioral economics is rooted in some now-old (philosophical, political, and moral) ideas surrounding economics, and in an important sense is a modern expression of some long-standing criticisms of mainstream economics. It contrasts the neoclassical economic perspective (ECON) with a more realistic perspective (HUMAN – the flesh-and-blood economic agent who is not perfect in all respects but who manages to do the best under limitations and constraints).

This is a comprehensive overview of the whole field, covering all the main areas, presented in a rigorous yet accessible form. It should especially appeal to students, those with an interest in applying behavioral economic knowledge in their professional life, and anyone who wants to know how they are being influenced every day of their lives by (usually unseen) behavioral insights.

Limba
Engleza
Autor
Philip Corr, Anke Plagnol
Data Publicarii
2023
Editura
Routledge
Latime
13
Inaltime
20
Greutate
386
Tip Coperta
Paperback
Nr Pag
344
Colectie
The Basics
Subtitlu
The Basics
Istoric preț pentru: Behavioral Economics

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