A New Way to Think

ISBN: 9781647823511 Categorii: Diverse, Diverse. An apariție: 2022 Autor: Roger L. Martin Editură: Harvard Business Review Press Tip copertă: Hardcover Număr pagini: 256 Stoc: La comandă

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If you could imagine the ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers, what would that look like?

It would look like this book. Over a stellar career, Roger Martin has advised CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the response was typically to just apply it again—with greater enthusiasm.

Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand, and a more powerful and effective way to successfully overcome it.

Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential primer for any current or aspiring business leader.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Roger L. Martin
Data Publicarii
2022
Editura
Harvard Business Review Press
Latime
15.5
Inaltime
23.5
Grosime
2.5
Greutate
476
Tip Coperta
Hardcover
Nr Pag
256
Subtitlu
Your Guide to Superior Management Effectiveness
Bic
KJM
Istoric preț pentru: A New Way to Think

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