Marketing Communications

352,00 lei

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Marketing Communications

352,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2024

Editura: Kogan Page

Tip copertă: Paperback

Nr Pag: 288

Editia: a IIX-a

ISBN: 9781398611719

Dimensiuni: l: 19cm | H: 25cm | 0.9cm

Marketing Communications

352,00 lei

Descriere

Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.

The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.