Designing Retail Experience in the 21st Century

Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies.

Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace 'bricks and mortar' stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that engage customers both within the physical store and in the digital realm. In this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes.