Nr Pag: 256
ISBN: 9781398613836
Dimensiuni: l: 16cm | H: 23cm | 1.7cm | 454g
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.
This is the book every advertising and marketing professional needs to make every ad a sustainable ad.
Sustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing portfolios, improving productivity, and saving money. Covering the way ads are made and distributed, to the products, services, and behaviours they promote, this book sets out the insights, best-in-class case-studies and practical guidance to accelerate change and ensure the industry is fit for purpose in the face of the climate crisis.